Go to the watering holes

A conversation with a marketer today reminded me of the importance of going to where your audience is. It’s more efficient and less expensive than trying to get the audience to come to you. Today’s social media movement makes it much easier to reach your audience. All the communications channels allow you to share your links. Your intended audience will visit you if they want to. It’s your job to make your communication compelling enough to follow.

Look for smaller, specialized and active “watering holes.” You may get more attention there.

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