One word wonders of our lives

Someone thought our attention spans are so short that 140 characters are plenty to get the point. Judging by Twitter’s success, many people do.

Those still writing books must have decided one-word titles are the max we can handle:

DRIVE

SWITCH

REWORK

TRIBES

OUTLIERS

BLINK

SWAY

NUDGE

TRAFFIC

AFTERSHOCK

ZILCH

Many of these titles are recognizable to top-ten nonfiction list readers. And it’s kinda neat that these single words make enough sense for the books they name that you can remember a whole book’s purpose with just one word.

Single words own their issue. A blogger who writes about book covers (is there anything people don’t blog about?) says one-word covers are definitive, they are the authorities, they inspire confidence. The words work because they don’t mislead us by overstating or oversimplifying.

Many of these books are about things that influence us, about human behavior. That got me thinking, what would my word be? What is the true word right now? And what would I want the word to be?

So, what if you wrote a book about your work? What’s the one-word “book title” you would give your job? What’s the one word you want your life’s work to be?

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