Social Norms via Social Media

Here’s quick share of a blog post about spreading social change via social media.

Today’s 2-hour distracted driving event with US Dept of Transportation and Consumer Reports was streamed live online, along with a Twitter conversation with #DD hashtag.

The social media blog post was shared during this conversation – it’s a reminder that you can spread messages online, and perhaps influence those who value the beliefs of their online communities. Online is another “community” where social norms are taking shape. (But despite the growth of social media, we should remember not everyone is involved in it or open to being influenced by it.)

Several influential social media moms with large followings were tweeting during the distracted driving event, and that surely will stimulate Facebook shares, blog posts and traditional media like interviews for magazine and newspaper articles.

Parents are a critical audience for safer teen driving, and numerous parents follow and “talk” with the influential online movers and shakers – how can we engage these influential parents (moms and dads) who’ve built large online followings?



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