Posts Tagged fun theory

Wanna have FUN?

OF COURSE YOU DO!!!!

Who doesn’t wanna have FUN? That’s why Volkwagen started …

… to see if fun changes behavior. Can fun even change a risky driving behavior that’s been really hard to change? See for yourself:

This is the winning idea of the fun theory award. Kevin Richardson, USA, wondered if we could get more people to obey the speed limit by making it fun to do. Volkswagen and The Swedish National Society for Road Safety made his innovative idea a reality in Stockholm, Sweden.

I remember seeing this one before — uh, along with 13 million other people. With good reason. When do you see everyone take the stairs and no one take the escalator?

When it’s FUN!

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